{"title":"Beta","description":"\u003cp\u003eDiscover the naturally tailored range of Beta dog food from Purina, made with high quality chicken, turkey or salmon as the No. 1 ingredient. \u003c\/p\u003e","products":[{"product_id":"purina-beta-adult-small-breed-2kg","title":"Beta Adult Small Breed Dog Food 2KG","description":"\u003cdiv data-v-8a5e9494=\"\" class=\"paragraph\"\u003e\n\u003cdiv data-v-8a5e9494=\"\"\u003ePURINA BETA Adult Small Breed 2kg\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-v-8a5e9494=\"\" class=\"paragraph\"\u003e\n\u003cdiv data-v-8a5e9494=\"\"\u003e\n\u003cp\u003eBeing a Real Dog for small breeds means being active and always ready to explore the big world around them, so they need a food that can properly fuel their natural enthusiasm for life.\u003c\/p\u003e\n\u003cp\u003eThat is why our BETA tailored nutrition for small breeds adult dogs includes essential vitamins and minerals to support strong bones.\u003c\/p\u003e\n\u003cp\u003eChicken as the No.1 Ingredient. Made with Selected Natural Ingredients. With no added artificial colours, flavours and preservatives.\u003c\/p\u003e\n\u003cp\u003eWith Natural Prebiotic, proven to help improve Digestive Health. Tailored Nutrition. With all the essential nutrients your small adult dog needs.\u003c\/p\u003e\n\u003cp\u003eHeart Health. With essential amino acids to help support vital organ function.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and natural prebiotic to help support digestive health keeping your little adventurous dog in great condition every day! And all this without including any added artificial colours, flavours and preservatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purina","offers":[{"title":"Default Title","offer_id":53483549294935,"sku":"NE0058","price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/purina-beta-adult-small-breed-2kg.jpg?v=1778066824"},{"product_id":"beta-senior-dry-dog-food-with-chicken-14kg","title":"BETA Senior Dry Dog Food with Chicken","description":"\u003cp\u003eJust because your dog is in his golden years, doesnt mean living an active, curious life should stop for him. Thats why our PURINA BETA tailored nutrition for Senior adult dogs includes Omega 3 fatty acids to help support joint mobility and antioxidants to help support natural defences.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health so he is still ready to go every time you pick up the lead! And all this without including any added artificial colours, flavours or preservatives.\u003c\/p\u003e\n\u003cp\u003eCHICKEN as the No.1 Ingredient. Made with SELECTED NATURAL INGREDIENTS. With no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles\u003c\/p\u003e\n\u003cp\u003eBETA: A tailored range of food, made using carefully selected natural ingredients*, and with Turkey, Chicken or Salmon as our No.1 Ingredient. \u003c\/p\u003e\n\u003cp\u003eInspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChicken is #1 ingredient\u003c\/li\u003e\n\u003cli\u003eNo added artificial colours, flavours or preservatives    \u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients*    \u003c\/li\u003e\n\u003cli\u003eWith a natural prebiotic proven to help support digestive health    \u003c\/li\u003e\n\u003cli\u003eTailored nutrition to support healthy ageing for your senior dog\u003c\/li\u003e\n\u003cli\u003eJoint mobility with omega-3 fatty acid to help support healthy joints    \u003c\/li\u003e\n\u003cli\u003eHealthy heart with essential amino acids to help support vital organ function    \u003c\/li\u003e\n\u003cli\u003eHealthy natural defences with antioxidants to help support natural defences    \u003c\/li\u003e\n\u003cli\u003eComplete pet food for senior dogs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BETA","offers":[{"title":"14KG","offer_id":53610527064407,"sku":"NE0027","price":54.0,"currency_code":"EUR","in_stock":true},{"title":"2KG","offer_id":53610527097175,"sku":"NE0028","price":8.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-senior-dry-food-chicken-14kg.png?v=1779354829"},{"product_id":"beta-adult-sensitive-dry-dog-food-with-salmon","title":"BETA Adult Sensitive Dry Dog Food with Salmon","description":"\u003cp\u003eWe know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active and curious life.\u003c\/p\u003e\n\u003cp\u003eThat is why our PURINA BETA tailored nutrition Sensitive food is specially formulated with salmon, a high quality protein which helps to support good digestion, as well as with Omega 3\u0026amp;6 fatty acids that helps reduce possible discomfort in your dogs sensitive skin.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health that help your sensitive dog get the most out of his day.\u003c\/p\u003e\n\u003cp\u003eAnd all this without including any added artificial colours, flavours or preservatives. SALMON as the No.1 Ingredient. Made with SELECTED NATURAL INGREDIENTS.\u003c\/p\u003e\n\u003cp\u003eWith no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSalmon is #1 ingredient\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients*\u003c\/li\u003e\n\u003cli\u003eWith a natural prebiotic proven to help support digestive health    \u003c\/li\u003e\n\u003cli\u003eTailored nutrition to help support sensitive skin and digestion        \u003c\/li\u003e\n\u003cli\u003eSensitive digestion with high quality protein (salmon) and rice, to help support good digestion    \u003c\/li\u003e\n\u003cli\u003eSkin sensitivity with vitamins, zinc and omega 3 \u0026amp; 6 fatty acids, important skin nutrients to help manage skin reactions    \u003c\/li\u003e\n\u003cli\u003eHealthy natural defences with antioxidants to help support natural defences\u003c\/li\u003e\n\u003cli\u003eComplete pet food for adult dogs with sensitive skin, coat and digestion\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BETA","offers":[{"title":"2KG","offer_id":53610596368727,"sku":"NE0018","price":8.5,"currency_code":"EUR","in_stock":true},{"title":"14KG","offer_id":53610596335959,"sku":"NE0017","price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-sensitive-dry-food-salmon-14kg.png?v=1779355598"},{"product_id":"beta-adult-large-breed-dry-dog-food-with-turkey-14kg","title":"BETA Adult Large Breed Dry Dog Food with Turkey 14kg","description":"\u003cp\u003eTurkey is # 1 ingredient\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo added artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients*\u003c\/li\u003e\n\u003cli\u003eWith a natural prebiotic proven to help support digestive health\u003c\/li\u003e\n\u003cli\u003eTailored nutrition to help maintain a lean body mass for your large breed dog\u003c\/li\u003e\n\u003cli\u003eHealthy heart with essential amino acids to help support vital organ function\u003c\/li\u003e\n\u003cli\u003eJoint mobility with Omega 3 fatty acids to help support healthy joints    \u003c\/li\u003e\n\u003cli\u003eHealthy skin and shiny coat with vitamins, zinc and omega 3 \u0026amp; 6 fatty acids    \u003c\/li\u003e\n\u003cli\u003eComplete Pet Food for Large Breed Adult Dogs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BETA","offers":[{"title":"Default Title","offer_id":53610645619031,"sku":"NE0019","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-large-breed-turkey-14kg.png?v=1779356140"},{"product_id":"beta-adult-light-dry-dog-food-with-turkey-14kg","title":"BETA Adult Light Dry Dog Food with Turkey 14kg","description":"\u003cp\u003eDogs with a healthy appetite, despite living an active and curious life, can be prone to gaining some additional weight.\u003c\/p\u003e\n\u003cp\u003eThats why our PURINA BETA tailored nutrition Light food provides all the nutrition your dog needs.\u003c\/p\u003e\n\u003cp\u003eIt is made with a lower level of fat to help your dog maintain an ideal body condition, so he is fit and ready to explore his world! It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health. And all this without including any added artificial colours, flavours or preservatives.\u003c\/p\u003e\n\u003cp\u003eTURKEY as the No.1 Ingredient. Made with SELECTED NATURAL INGREDIENTS. With no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTurkey is # 1 ingredient\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients*    \u003c\/li\u003e\n\u003cli\u003eWith a natural prebiotic proven to help support digestive health    \u003c\/li\u003e\n\u003cli\u003eDual shape and size kibbles    \u003c\/li\u003e\n\u003cli\u003eTailored nutrition with correct nutrient absorption and delivery of a good level of energy during weight management.  \u003c\/li\u003e\n\u003cli\u003eLow fat diet which contains 20% less fat (vs adult) for healthy weight management    \u003c\/li\u003e\n\u003cli\u003eIdeal body condition with the correct balance of protein and fat to support good body condition during weight management    \u003c\/li\u003e\n\u003cli\u003eFirm stools with beet pulp to help improve stool quality and regulate intestinal transit  \u003c\/li\u003e\n\u003cli\u003eComplete pet food for adult dogs prone to being overweight\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BETA","offers":[{"title":"Default Title","offer_id":53610669867351,"sku":"NE0023","price":53.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-adult-light-dry-food-turkey-14kg.png?v=1779356456"},{"product_id":"beta-adult-dry-dog-food-with-chicken-14kg","title":"BETA Adult Dry Dog Food with Chicken","description":"\u003cp\u003eBeing a Real Dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life.\u003c\/p\u003e\n\u003cp\u003eThat is why our PURINA BETA tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein and fat to help support muscle maintenance.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.\u003c\/p\u003e\n\u003cp\u003eCHICKEN as the No.1 Ingredient. Made with SELECTED NATURAL INGREDIENTS. With no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eChicken is #1 Ingredient\u003c\/li\u003e\n\u003cli\u003eNo added artificial colours, flavours or preservatives    \u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients*    \u003c\/li\u003e\n\u003cli\u003eWith a natural prebiotic proven to help support digestive health  \u003c\/li\u003e\n\u003cli\u003eTailored nutrition with all the essential nutrients your adult dog needs    \u003c\/li\u003e\n\u003cli\u003eStrong muscles with protein to help support strong musculature    \u003c\/li\u003e\n\u003cli\u003eHealthy skin and shiny coat with vitamins, zinc and omega 3 \u0026amp; 6 fatty acids\u003c\/li\u003e\n\u003cli\u003eHealthy teeth and bones with essential minerals and vitamins to help support healthy teeth and bones    \u003c\/li\u003e\n\u003cli\u003eComplete Pet Food for Adult Dogs\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BETA","offers":[{"title":"2KG","offer_id":53610702930263,"sku":"NE00010","price":8.25,"currency_code":"EUR","in_stock":true},{"title":"14KG","offer_id":53610702897495,"sku":"NE0009","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-adult-dry-food-chicken-14kg.png?v=1779356712"},{"product_id":"beta-adult-dry-dog-food-with-turkey-lamb-14kg","title":"BETA Adult Dry Dog Food with Turkey \u0026 Lamb 14kg","description":"\u003cp\u003eBeing a Real Dog means running, jumping, chasing, and living a life unleashed. So he needs a food that can properly fuel his natural enthusiasm for life.\u003c\/p\u003e\n\u003cp\u003eThat is why our PURINA BETA tailored nutrition for adult dogs includes essential vitamin and minerals to help support healthy bones, and high levels of protein and fat to help support muscle maintenance.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and a natural prebiotic to support digestive health to keep your adventurous dog at his best all day long! And all this without including any added artificial colours, flavours and preservatives.\u003c\/p\u003e\n\u003cp\u003eTURKEY as the No.1 Ingredient \u0026amp; with Lamb. Made with SELECTED NATURAL INGREDIENTS. With no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTurkey is #1 ingredient\u003c\/li\u003e\n\u003cli\u003eNo added artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients*\u003c\/li\u003e\n\u003cli\u003eWith a natural prebiotic proven to help support digestive health\u003c\/li\u003e\n\u003cli\u003eDual shape and size kibbles\u003c\/li\u003e\n\u003cli\u003eTailored nutrition with all the essential nutrients your adult dog needs\u003c\/li\u003e\n\u003cli\u003eStrong muscles with protein to help support strong musculature    \u003c\/li\u003e\n\u003cli\u003eHealthy skin and shiny coat with vitamins, zinc and omega 3 \u0026amp; 6 fatty acids    \u003c\/li\u003e\n\u003cli\u003eHealthy teeth and bones with essential minerals and vitamins to help support healthy teeth and bones\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BETA","offers":[{"title":"Default Title","offer_id":53610785702231,"sku":"NE0011","price":47.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-adult-dry-food-turkey-lamb-14kg.png?v=1779357742"},{"product_id":"beta®-puppy-dry-dog-food-with-chicken-14kg","title":"BETA Puppy Dry Dog Food with Chicken","description":"\u003cp\u003eSniffing, chasing, and exploring  everything is new for your puppy and growing up is hard work! Thats why our PURINA BETA tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA thats essential for growing puppies.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day.\u003c\/p\u003e\n\u003cp\u003eAnd we do all this without including any added artificial colours, flavours or preservatives. CHICKEN as the No.1 Ingredient. Made with SELECTED NATURAL INGREDIENTS.\u003c\/p\u003e\n\u003cp\u003eWith no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles.\u003c\/p\u003e","brand":"BETA","offers":[{"title":"2KG","offer_id":53610806280535,"sku":"NE0002","price":8.5,"currency_code":"EUR","in_stock":true},{"title":"14KG","offer_id":53610806247767,"sku":"NE0001","price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-puppy-chicken-14kg.png?v=1779358195"},{"product_id":"beta-puppy-dry-dog-food-with-turkey-lamb-14kg","title":"BETA Puppy Dry Dog Food with Turkey \u0026 Lamb 14kg","description":"\u003cp\u003eSniffing, chasing, and exploring  everything is new for your puppy and growing up is hard work! Thats why our PURINA BETA tailored nutrition for puppies includes antioxidants to help support natural defences, and DHA thats essential for growing puppies.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day.\u003c\/p\u003e\n\u003cp\u003eAnd we do all this without including any added artificial colours, flavours or preservatives. TURKEY as the No. 1 Ingredient. Made with SELECTED NATURAL INGREDIENTS.\u003c\/p\u003e\n\u003cp\u003eWith no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles\u003c\/p\u003e","brand":"BETA","offers":[{"title":"Default Title","offer_id":53610830889303,"sku":"NE0003","price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-puppy-turkey-lamb-14kg.png?v=1779358640"},{"product_id":"beta-puppy-large-breed-dry-dog-food-with-turkey-14kg","title":"BETA Puppy Large Breed Dry Dog Food with Turkey 14kg","description":"\u003cp\u003eGrowing up is hard work for your puppy, especially as he has a lot of growing up to do! Thats why our PURINA BETA tailored nutrition for large breed puppies includes antioxidants to help support natural defences and DHA thats essential for growing puppies.\u003c\/p\u003e\n\u003cp\u003eIt is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health to help make sure your puppy is ready to explore the great outdoors every day.\u003c\/p\u003e\n\u003cp\u003eAnd all this without including any added artificial colours, flavours or preservatives. CHICKEN as the No.1 Ingredient.\u003c\/p\u003e\n\u003cp\u003eMade with SELECTED NATURAL INGREDIENTS. With no added artificial colours, flavours and preservatives With Natural Prebiotic, proven to help improve Digestive Health Dual shape and size kibbles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTurkey is #1 ingredient\u003c\/li\u003e\n\u003cli\u003eNo added artificial colours, flavours or preservatives    \u003c\/li\u003e\n\u003cli\u003eMade with selected natural ingredients*    \u003c\/li\u003e\n\u003cli\u003eWith a natural prebiotic proven to help support digestive health    \u003c\/li\u003e\n\u003cli\u003eDual shape and size kibbles    \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTailored nutrition for growing large breed puppies\u003c\/li\u003e\n\u003cli\u003eAlso suitable for gestation and lactation of large breed bitches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BETA","offers":[{"title":"Default Title","offer_id":53610891280727,"sku":"NE0005","price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/3426\/0311\/files\/beta-puppy-large-breed-14kg.png?v=1779358815"}],"url":"https:\/\/madaboutpets.ie\/collections\/beta.oembed?page=2","provider":"Mad About Pets","version":"1.0","type":"link"}